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AI Readiness Report
0out of 100

thorne.com

At Risk11 fixable issues

AI search engines are likely ignoring significant parts of your site. We found 11 fixable issues blocking your visibility.

Revenue IndexNeeds Work
25%1.05 / 4.27
AI VisibilityModerate
47%2.02× / 4.27×
Answer ReadinessModerate
50%0.5 / 1.0
Score Breakdown
AI Bot Access
20/20
Content Structure
5/20
Structured Data
9/15
Meta & Technical
12/15
AI Readability
5/10
Image Alt Text
1/5
Sitemap
0/5
Content Freshness
0/10
What If You Improved?
$
Fix heading hierarchy
Add more schema types
Strengthen content & links
11

fixable issues blocking your AI visibility

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~719 extractable words
extracted-content.txt719 words

Skip to main content Tested & trusted since 1984 Thorne applies scientific rigor, clinical expertise, and uncompromising standards to every product — so you can choose with confidence.

Shop our supplements We’ve proven is possible. better Our rigor Our supplements go through four rounds of testing, ingredient validation, and trusted third-party certifications.

Our expertise Decades of clinical experience drive product development, translating research into bioavailable formulations.

Our guidance Build a routine that actually works for you based on personalized recommendations backed by scientific data.

Our community Experience superior results guided by our researchers, physicians, athletes, and partners committed to scientific wellness.

Science is personal Your health journey is as unique as you are.

Build a routine that fits your goals.

Sports Performance Meet Taia, your personal AI wellness advisor Clarity you can trust, from your very first conversation Hello, Ask me anything – I'm here to help!

Start a conversation #1 Best Seller Learn more about high-performance Creatine.

Shop Creatine Unrivaled results A powerful new formula that delivers clean, sustained energy for workout endurance* Shop Advanced Pre-Workout Certified quality Manufacturing excellence Thorne has an exemplary record of compliance with standards set by the FDA.

Trusted certification Thorne’s campus is certified by NSF, the “gold standard” for quality in dietary supplements.

Global recognition Thorne has an A rating from Australia’s TGA, the toughest regulatory agency in the world.

GRMA certified GRMA recognizes companies that go beyond the minimum requirements for good manufacturing practices.

Why Thorne?

Explore more quality content Sweet by Nature: The Natural Sweeteners Used in Thorne Formulas FAQ What makes Thorne supplements high quality?

Thorne is committed to producing high-quality supplements through rigorous testing, selective and well-researched ingredient sourcing, and strict manufacturing standards.

We avoid unnecessary additives, binders, and fillers that may interfere with nutrient absorption.

To confirm the purity of our ingredients, the potency of our formulas, and the absence of all contaminants, we carry out a minimum of four rounds of testing on every product we manufacture.

What’s more, our manufacturing and warehouse facilities are inspected and certified by independent, third-party organizations, ensuring compliance with current Good Manufacturing Practices (cGMP).

You can read more about Thorne’s unparalleled quality standards here: https://www.thorne.com/quality.

Are Thorne supplements clinically tested and safe?

Thorne partners with clinical researchers and conducts clinical trials to support the efficacy of our ingredients and products.

Our team of doctors and medical experts substantiate each ingredient in every formula we manufacture based on extensive clinical research and medical literature.

At any given time, numerous Thorne products are being tested in clinical trials around the world.

Our collaborations with independent researchers help us understand supplement interactions in the body while exploring new potential for our formulas.

We invest in clinical research to pursue ever higher standards for supplement safety and efficacy.

Why are Thorne products more expensive than other supplements?

When it comes to the health of our customers, we never settle for “good enough.” Thorne’s products may be priced higher than some other supplements because of our commitment to quality at every step.

We don’t simply meet the standard for excellence in dietary supplements – we set the standard.

In addition to our ingredient sourcing and strict manufacturing standards, we invest in rigorous testing in our state-of-the-art in-house laboratories and in third-party certifications.

Our commitment to quality at every level contributes to the overall value and reliability of our products for your health.

Where are Thorne supplements made and where are the ingredients sourced from?

Located in Summerville, South Carolina, Thorne manufactures supplements in the USA using globally sourced ingredients.

When it comes to ingredient sourcing, we seek out only the highest-quality ingredients, selecting each one for its purity and effectiveness.

We maintain oversight of each ingredient’s origin, providing us complete supply chain transparency.

Some ingredients are derived from natural sources, some are fermented, and others are synthesized to be bio-identical and highly absorbable.

Learn more about the ingredients we use here: https://www.thorne.com/ingredients

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

5/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
0
Target: >= 1
Fix: Add a single, descriptive H1 tag as the main page heading.
H2 Tags
3
Target: >= 3
Word Count
719
Target: >= 800
Fix: Add more substantive text content — aim for 800+ words.
Hierarchy
Incorrect
Target: H1 before H2
Fix: Ensure your H1 tag appears before any H2 tags in the HTML.

AI Readability

5/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
24%
Target: >40%
Fix: Reduce inline CSS/JS or add more text to improve text-to-HTML ratio.
Page Size
735 KB
Target: <1MB
Words (no JS)
719
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

1 phrase found that AI engines commonly disregard.

State-of-the-art
Internal Links
56
Pages linked within your site
External Links
7
Outbound citations
Filler Phrases
1
Detected in body text
Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Allowed
ClaudeBot· Claude
Allowed
PerplexityBot· Perplexity
Allowed
Google-Extended· Gemini
Allowed
CCBot· Common Crawl
Allowed

Schema & Structured Data

9/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationFound
WebSiteFound
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageMissing
Fix: Add FAQPage JSON-LD markup in your page's <head> section.
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Missing
No sitemap.xml detected
0/5 pts
Fix: Create a sitemap.xml at your domain root and submit it to search engines.
Image Alt Text
38%
6 of 16 images have alt text
1/5 pts
Fix: Add descriptive alt attributes to all images for AI accessibility.
Technical SEO

Meta & Technical

12/15

Core technical signals that affect how AI engines index and trust your site.

Title
57 chars (30-70)Pass
Meta Description
110 chars (50-160)Pass
Open Graph Tags
MissingFail
Fix: Add og:title, og:description, and og:image meta tags.
Canonical URL
PresentPass
HTTPS
SecurePass

Content Freshness

0/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
What makes Thorne supplements high quality?
Are Thorne supplements clinically tested and safe?
Why are Thorne products more expensive than other supplements?
Where are Thorne supplements made and where are the ingredients sourced from?
What certifications does Thorne have for its products?
Content Opportunities
What are the benefits of using clinically backed supplements?
How do I choose the right supplement for my health goals?
What should I look for in a high-quality supplement?
How can I integrate supplements into my daily routine?
What are the potential side effects of taking supplements?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

Thorne applies scientific rigor, clinical expertise, and uncompromising standards to every product.
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
What are the best supplements for overall health?
2
How do I know if a supplement is safe?
3
What should I consider when buying dietary supplements?
4
Can supplements help with specific health issues?
5
What are the differences between various supplement brands?
AI Revenue Potential
AI Visibility
47%Moderate
How likely AI engines are to find, understand, and cite your content.
Heading Structure
57%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
57%
Schema markup tells AI what your content IS
Content Authority
50%
Depth, external links, and content quality signals
Answer Readiness
50%Moderate
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
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#5 Competitor ECited

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