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AI Readiness Report
0out of 100

renttherunway.com

Needs Work8 fixable issuesTop 25% in EcommerceAvg: 64/100

Your site needs optimization for AI search engines. We found 8 fixable issues.

Revenue IndexModerate
60%2.58 / 4.27
AI VisibilityStrong
83%3.53× / 4.27×
Answer ReadinessModerate
50%0.5 / 1.0
Score Breakdown
AI Bot Access
20/20
Content Structure
15/20
Structured Data
9/15
Meta & Technical
9/15
AI Readability
5/10
Image Alt Text
5/5
Sitemap
5/5
Content Freshness
5/10
What If You Improved?
$
Add more schema types
Strengthen content & links
8

fixable issues blocking your AI visibility

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~415 extractable words
extracted-content.txt415 words

How it Works Search Bag Search How it Works Contact us Over 1,500 styles dropping this spring Rent the Runway is the clothing rental subscription for every day.

Join Now How It Works Rent with Subscription $78 first month $129/mo after CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS CHOOSE FROM 100'S OF YOUR FAVORITE DESIGNERS We're not like other clothing rental subscriptions.

We're better.

We're not like other clothing rental subscriptions.

Renting with subscription RTR Nuuly Avg. retail value per order* $2,140 avg. shipment value $1,174 avg. shipment value Choosing your next shipment Keep items you love, swap the rest Return everything to get new items Customizing your plan Get up to 6 shipments/month & 25 items/shipment Get 1 shipment & up to 10 items each month Delivery time 1-4 biz days in most zip codes Up to 5 biz days Return with free home pickup Yes in available zip codes Unavailable Learn More Avg. order retail value based on independent review of 4 fashion rental services (10/25).

Shipment, customization, shipping and pickup based on RTR and Nuuly FAQs (11/19/25).

Here's why our members rent with subscription.

Learn More Always have something new Get all the thrills of a shopping spree for a monthly price within your budget.

Get the freedom to make changes Leopard coats?

The revival of capri pants?

Try it all without having to buy it.

Wear new styles every season without the closet clutter Access everything from designer dresses to vacation-ready looks on demand, keeping your closet focused on only what you need right now.

HOW ARE YOU GOING TO DITCH THE WINTER BLUES?

Losing some layers Karla Member since 2025 Rent Knits How subscription works Join Now Learn More 01 Choose 5 items for your shipment Pick from hundreds of your favorite designers and quality brands for every type of day and destination. 02 Wear your items out and about Always have a great outfit for every moment—from small coffee runs to celebrating big memories. 03 Order, return, repeat!

When you’re ready for more, pick new styles for your next shipment—we'll deliver in 1-3 days. /content/alt_home Here to brighten up your inbox.

Emails are the fastest way to learn about new styles, sales, and more.

Submit By clicking submit, you agree to our and .

Terms of Service Privacy Policy THE BASICS How it Works Clothing Subscription Rent Without a Subscription Buying on RTR Finding Your Fit Returning Your Rentals Returning Your Purchases Our Cleaning Process Refer Friends Testimonials The Shift Company Vision Story Community Sustainability Investor Relations Press Careers Create with RTR Become an Ambassador Partnerships Gift Cards by CashStar Sample Sales Get Help FAQs Contact Us Current Promotions RTR Rewards Trending Dress Rental Wedding Guest Dresses Cocktail Dresses Birthday Dress Maternity Dresses Gowns Use The RTR app Download Now Refer your friends Get rewarded Create and Earn Learn More Follow us ©2026 Rent the Runway.

All Rights Reserved.

Terms of Service Privacy Policy Accessibility Statement Your Privacy Choices Your Bag There are no items in your shopping bag.

Continue Shopping

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

15/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
2
Target: >= 1
H2 Tags
3
Target: >= 3
Word Count
415
Target: >= 800
Fix: Add more substantive text content — aim for 800+ words.
Hierarchy
Correct
Target: H1 before H2

AI Readability

5/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
33%
Target: >40%
Fix: Reduce inline CSS/JS or add more text to improve text-to-HTML ratio.
Page Size
177 KB
Target: <1MB
Words (no JS)
415
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

CleanNone detected — your content reads naturally.
Internal Links
84
Pages linked within your site
External Links
8
Outbound citations
Filler Phrases
0
Detected in body text
Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Allowed
ClaudeBot· Claude
Allowed
PerplexityBot· Perplexity
Allowed
Google-Extended· Gemini
Allowed
CCBot· Common Crawl
Allowed

Schema & Structured Data

9/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationFound
WebSiteFound
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageMissing
Fix: Add FAQPage JSON-LD markup in your page's <head> section.
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Found
sitemap.xml found
5/5 pts
Image Alt Text
100%
34 of 34 images have alt text
5/5 pts
Technical SEO

Meta & Technical

9/15

Core technical signals that affect how AI engines index and trust your site.

Title
83 chars (30-70)Fail
Fix: Write a title tag between 30-70 characters with primary keywords.
Meta Description
241 chars (50-160)Fail
Fix: Add a meta description of 50-160 characters summarizing the page.
Open Graph Tags
PresentPass
Canonical URL
PresentPass
HTTPS
SecurePass

Content Freshness

5/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
2026Fresh
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
How does the clothing rental subscription work?
What is the cost of the subscription?
How many items can I rent at a time?
What is the delivery time for rentals?
Can I return items for free?
Content Opportunities
What are the benefits of renting designer clothing?
How do I choose the right size for rentals?
What happens if I damage a rented item?
Are there any hidden fees in the subscription?
How often can I change my rental items?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

“Rent the Runway offers a clothing rental subscription for every day with a rotating closet of over 1,500 styles.”
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
What are the best clothing rental services available?
2
How does a clothing subscription service work?
3
What should I know before renting clothes online?
4
Can I rent clothes for special occasions?
5
How do I return rented clothing items?
AI Revenue Potential
AI Visibility
83%Strong
How likely AI engines are to find, understand, and cite your content.
Heading Structure
100%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
57%
Schema markup tells AI what your content IS
Content Authority
50%
Depth, external links, and content quality signals
Answer Readiness
50%Moderate
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
#2 Competitor BCited
#3 Competitor CCited
#4 Competitor DCited
#5 Competitor ECited

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