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AI Readiness Report
0out of 100

rarebeauty.com

AI-Ready6 fixable issuesTop 6% in EcommerceAvg: 64/100

Your site is well-optimized for AI search engines. We found 6 minor improvements.

Revenue IndexModerate
71%3.04 / 4.27
AI VisibilityStrong
89%3.8× / 4.27×
Answer ReadinessStrong
75%0.75 / 1.0
Score Breakdown
AI Bot Access
20/20
Content Structure
20/20
Structured Data
9/15
Meta & Technical
15/15
AI Readability
5/10
Image Alt Text
1/5
Sitemap
5/5
Content Freshness
5/10
What If You Improved?
$
Add more schema types
Strengthen content & links
6

fixable issues blocking your AI visibility

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~824 extractable words
extracted-content.txt824 words

Skip to Main The following text field filters the results that follow as you type.

Use Tab to access the results.

Or Enter to proceed to search results page.

Close Search We couldn’t find any matches Try These Best Sellers See all Best Sellers Liquid Blush & Brow Gel Duo NEW Take 20% off when you bundle these full-size bestsellers—including the viral Soft Pinch Liquid Blush in your shade of choice.

Online only.

SHOP NOW Neutral Eye Collection NEW Eye essentials that smolder with rich hues and stunning finishes.

SHOP NOW Warm Wishes Powder Bronzer & Brush Duo NEW Save 20% when you bundle Warm Wishes Soft Matte Powder Bronzer (in your shade of choice!) with the Angled Powder Brush.

S. customers only.

SHOP NOW Warm Wishes Soft Matte Powder Bronzer NEW Just in: The perfect pairing for seamless warmth from within—Warm Wishes Soft Matte Powder Bronzer and Angled Powder Brush, designed in harmony.

SHOP NOW Soft Pinch Matte Bouncy Blush NEW SHADES Blends like a cream, blurs like a powder—for an effortless flush of color that wears like a dream.

Now in 3 NEW shades: Soulful, Divine, and Spirited.

SHOP NOW Warm Radiance Mini Blush & Luminizer Duo NEW | LIMITED EDITION Warm flush.

Soft glow.

One easy, travel-ready kit.

SHOP NOW New Ways to Find Comfort Feel-good lip and body care essentials for instant hydration from head to toe.

SHOP NOW Soft Pinch Liquid Blush Meet our award-winning bestseller that’s sold every four seconds.

Lightweight, layerable, long-lasting—and loved by so many worldwide.

Get pinch-perfect color in just one dot.

SHOP SOFT PINCH FoundationShade Finder Find your best shade, along with complexion must-haves perfect for your skin tone.

All in just 3 simple steps.

Match Me light light medium medium medium tan medium deep deep @RareBeauty This is Community Your Share your #RareRoutine and tag @rarebeauty for a chance to be featured!

Learn More Lip Eye Bestsellers Lip Eye Bestsellers Make an on mental health impact 1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.

Learn More Free Standard U.

Shipping w/$50 USD order.

Shop Now Close banner Continue Shopping Choose your free samples!

Choose 2 Kind Words Matte Lipstick Sample Card Add Find Comfort Sample Card Add We think you'll also love...

Your cart is empty. $0

Checkout Close Previous Next More Get the Look United States Albania Andorra Anguilla Antigua & Barbuda Aruba Australia Austria Bahamas Bangladesh Barbados Belgium Belize Bermuda Bhutan Bolivia Brazil British Virgin Islands Brunei Bulgaria Cambodia Canada Caribbean Netherlands Cayman Islands China Colombia Cook Islands Costa Rica Croatia Cyprus Czechia Denmark Dominica Dominican Republic Ecuador El Salvador Estonia Fiji Finland France French Guiana French Polynesia Germany Greece Grenada Guadeloupe Guatemala Guyana Haiti Honduras Hong Kong SAR Hungary Iceland India Ireland Italy Jamaica Japan Kiribati Kuwait Laos Latvia Liechtenstein Lithuania Luxembourg Maldives Malta Martinique Mexico Moldova Monaco Mongolia Montenegro Montserrat Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niue North Macedonia Norway Oman Panama Papua New Guinea Paraguay Philippines Poland Portugal Romania Samoa San Marino Serbia Singapore Sint Maarten Slovakia Slovenia Solomon Islands South Korea Spain Sri Lanka St.

Kitts & Nevis St.

Lucia St.

Vincent & Grenadines Suriname Sweden Switzerland Timor-Leste Trinidad & Tobago Turks & Caicos Islands United Kingdom United States Vatican City Save & Continue Cancel Shop New Bestsellers Fragrance Face Cheek Lip Eye Sets Body Tools Online Only Comfort Club Shade Finder Rare Impact Cookie Settings

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

20/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
1
Target: >= 1
H2 Tags
11
Target: >= 3
Word Count
824
Target: >= 800
Hierarchy
Correct
Target: H1 before H2

AI Readability

5/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
38%
Target: >40%
Fix: Reduce inline CSS/JS or add more text to improve text-to-HTML ratio.
Page Size
200 KB
Target: <1MB
Words (no JS)
824
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

CleanNone detected — your content reads naturally.
Internal Links
83
Pages linked within your site
External Links
10
Outbound citations
Filler Phrases
0
Detected in body text
Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Allowed
ClaudeBot· Claude
Allowed
PerplexityBot· Perplexity
Allowed
Google-Extended· Gemini
Allowed
CCBot· Common Crawl
Allowed

Schema & Structured Data

9/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationFound
WebSiteFound
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageMissing
Fix: Add FAQPage JSON-LD markup in your page's <head> section.
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Found
sitemap.xml found
5/5 pts
Image Alt Text
14%
6 of 43 images have alt text
1/5 pts
Fix: Add descriptive alt attributes to all images for AI accessibility.
Technical SEO

Meta & Technical

15/15

Core technical signals that affect how AI engines index and trust your site.

Title
57 chars (30-70)Pass
Meta Description
153 chars (50-160)Pass
Open Graph Tags
PresentPass
Canonical URL
PresentPass
HTTPS
SecurePass

Content Freshness

5/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
2026Fresh
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
What types of products does Rare Beauty offer?
Are Rare Beauty products vegan and cruelty-free?
How can I find my perfect makeup shade?
What are the best-selling products from Rare Beauty?
How does Rare Beauty support mental health initiatives?
Content Opportunities
What are the benefits of using vegan makeup?
How do I apply liquid blush for the best results?
What ingredients are used in Rare Beauty products?
Are there any special promotions or discounts available?
How can I return a product if I'm not satisfied?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

“Rare Beauty is makeup made to feel good in, without hiding what makes you unique.”
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
What are the best vegan makeup brands?
2
How do I choose the right blush for my skin tone?
3
What are the benefits of cruelty-free cosmetics?
4
Can you recommend lightweight foundations for everyday use?
5
What makeup products are best for a natural look?
AI Revenue Potential
AI Visibility
89%Strong
How likely AI engines are to find, understand, and cite your content.
Heading Structure
100%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
57%
Schema markup tells AI what your content IS
Content Authority
75%
Depth, external links, and content quality signals
Answer Readiness
75%Strong
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
#2 Competitor BCited
#3 Competitor CCited
#4 Competitor DCited
#5 Competitor ECited

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