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Prove It. 💖 25% Off Sitewide **Offer valid from 02/13/2026 to 02/16/2026 at 11:59PM PST.
Promotion will be automatically applied at checkout.
Promo is a one-time offer and does not apply to subsequent orders or active subscriptions.
Not valid on gift cards or previous orders.
Can not be combined with any other offers except when specified.
Excludes retail products.
Details of the offer are subject to change.
Other conditions may apply.
Subscribe & Save Get 20% off your first subscription Free Shipping on Orders Over $75 Free standard shipping applies to one-off orders over $75 shipping to the United States or Canada.
Offer excludes subscription orders and expedited shipping methods.
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Love Your Curls Shop formulas for curls, waves, and everything in between.
Shop Your Hair Type cruelty - free sulfate - free paraben - free 100% Vegan Dermatologist Tested SCIENTIFICALLY PROVEN, BACKED BY DATA 2x stronger hair 90% less breakage Shop Now *complete SOS system vs untreated hair, instant and 4 weeks results BEFORE AFTER Results on wavy, highlighted hair “This SOS Custom Repair saved my strands!
My hair feels so much healthier, my frizz is under control and spilt ends are banished.
I can’t stop touching my soft hair.” - Jessica Wavy Thin Highlights Heat Styling BEFORE AFTER Results on curly, highlighted hair “My hair walks into a room before I do, so I’m looking for ways to take care of it.
With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.” - Brenda Curly Medium Highlights Heat Styling BEFORE AFTER Results on highlighted, straight hair “My hair feels so soft, nourished and hydrated after using SOS Custom Repair.
The Leave-In Treatment is my go-to every time I wash my hair.” -Yoko Straight Thin Highlights Heat Styling BEFORE AFTER Results on colored, coily hair “I love experimenting with my hair color which means I need to prioritize hair health to prevent breakage.
SOS Custom Repair is my secret weapon to keeping my coils healthy while I keep being me.” -Keturah Coily Thick Colored Heat Styling Real Repair Stories, Real Joy HOW YOU FUNCTION @kendall.toole "You can visibly see a difference after just one use!" Kendall @marissa_lanae “It adds strength, hydration, frizz-control and most important to me it adds heat protection up to 450°.” Marissa @slaymiya1 "I’ve seen a huge improvement in my curls, including less breakage and elasticity even after I manipulate them." Samiya How it works Two Steps to Custom Haircare You take a quick, two-minute quiz about your hair history, goals, damage and styling habits.
We formulate made-to-order, tailored haircare, prioritizing naturally-derived ingredients, and ship it to you.
Take the Quiz Discover Haircare For All SHOP — ALL Clean.
The Function Standard With Function of Beauty, you are guaranteed a highly efficacious formula with no compromises.
Always clean, vegan, and cruelty-free, our formulas focus on naturally-derived ingredients and powerful science to meet high efficacy and testing standards.
Learn More Browse by Category FIND MYFORMULA Haircare SHOPALL FINDSETS Custom Sets SHOPALL FIND MYFORMULA Bodycare SHOPALL Still Unsure?
We've paved our quiz like a yellow brick road.
Just a two-minute detour from your day, and spoiler: there's no Wicked Witch at the end, just perfect hair days.
