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AI Readiness Report
0out of 100

dyson.com

Needs Work10 fixable issuesTop 69% in EcommerceAvg: 64/100

Your site needs optimization for AI search engines. We found 10 fixable issues.

Revenue IndexModerate
43%1.82 / 4.27
AI VisibilityModerate
70%2.98× / 4.27×
Answer ReadinessModerate
50%0.5 / 1.0
Score Breakdown
AI Bot Access
20/20
Content Structure
15/20
Structured Data
9/15
Meta & Technical
9/15
AI Readability
5/10
Image Alt Text
3/5
Sitemap
0/5
Content Freshness
0/10
What If You Improved?
$
Fix heading hierarchy
Add more schema types
Strengthen content & links
10

fixable issues blocking your AI visibility

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What AI Sees

How AI Reads Your Page

Your visitors see a polished interactive page. AI crawlers skip all of that — they see only raw extracted text.

Human Visitor Sees
  • Navigation & hero imagery
  • Animations & interactions
  • CTAs & styled elements
  • JavaScript-rendered content
AI Crawler Sees
  • Raw HTML text only
  • No scripts, styles, or nav
  • No header or footer
  • ~1703 extractable words
extracted-content.txt1703 words

Skip navigation Accessibility Statement Notify me Sorry, this product is currently out of stock.

Please leave us your email address if you'd like us to notify you when it or another substantially similar product is available.

Unless you've previously opted in to receive marketing emails from Dyson, you will receive only one notify me email in relation to this or another substantially similar product when back in stock.

Email address* * Notify me Video Transcript Open video transcript Close Introducing the wet and dry cleaner with no unhygienic filter No clogging.

No bacteria.

No bad smells emitted.¹ Shop now Previous Shop all deals Hair care Robot Wet cleaners Floorcare Air purifiers & heaters Hair care products Headphones Lighting Next Buy from Dyson.com Price match promise Prices matched daily Free shipping On orders of $50 or more 2 or 5 Year Limited Warranty Money-back guarantee Free 30-day return policy Price match promise Price Match Promise Be confident that you’re getting the best price on Dyson.com.

If within 30 days of purchase you should find the same model currently advertised at a lower price by an authorized US Dyson retailer or by Dyson on a third party marketplace site, we'll refund you the difference if the below details are satisfied.

Visit , the chatbox on Dyson.com, or contact our Customer Service team at to get started.

Here are the details you need to know: dyson.com/pricematch 1-866-693-9766 Machine must be the exact same model number as it appears on Dyson.com and in stock.

You can identify the machine serial number on the box or on the product itself.

To locate the serial number on your product, please visit dyson.com/serial-number-help for location details by specific machine.​ Proof of advertised price by an authorized dealer is required (Valid copy of flyer or website URL required.

Advertised price must be the listed price; membership/loyalty, promo code entries or like discounts are not eligible for price matching).​ If you have any questions about whether a seller is authorized, please contact the Dyson Helpline.

Please note that our only authorized sellers on Amazon.com are “Amazon.com,” “Allied Hand Dryers,” and “Berl’s Commercial Supply.” Machine must be new and in original packaging.

It cannot be used, damaged, returned, open box, "close out", "clearance" or a demonstrator machine.​ Machine price must not be lower due to an advertising error or misprint. ​ Hair care machine and accessories, which include, but are not limited to, the Dyson Supersonic™, Dyson Supersonic r™, Dyson Supersonic Nural™, Dyson Airwrap i.d.™, Dyson Airwrap Co-anda2x™, Dyson Airwrap™, Dyson Corrale™, and Dyson Airstrait™ are not eligible for price matching.​ Lower price will not be honored if the result of a violation of a Dyson unilateral advertising or pricing policy or if doing so would result in a violation of a Dyson policy.

Dyson reserves the right to rescind this offer at any time and/or modify these terms and conditions as needed.

Free shipping on all orders Free shipping is applied to orders $50 or more. (Arrives in 2-7 business days).

Orders for $49.99 or less will incur a $4.99 shipping fee.

Orders containing a tool, spare part, accessory, or gift with purchase may ship separately (Arrives in 5-7 business days).

More information on shipping 2 or 5 Year Limited Warranty Dyson Limited Warranty Terms and Conditions 30-day money-back guarantee Money-back guarantee If you’d like to return a Dyson machine for a full refund, you need to return the machine, accessories, and attachments within 30 days from the delivery date.

For purchases made at a Dyson Demo Store or Dyson Service Center, a return must be made within 30 days from the purchase date.

Dyson Direct will pay for return shipping.​ ​ Customer Service Helpline If you have questions please contact us.

You can email or call:​ - Our Digital Support team is available 24 hours a day, 7 days a week.

Most inquiries are handled within two hours or less​ questions@dyson.com 1-866-MY-DYSON (1-866-693-9766) - Our Helpline is available from Monday-Saturday (closed Sunday).

Dyson Direct Returns Policy If you wish to return any product purchased from Dyson Direct, please contact our toll-free Contact Center at 1-866-MY-DYSON (1-866-693-9766) or visit prior to returning your merchandise.​ dyson.com/returns To receive a full refund for an item purchased from Dyson, please follow these three steps:​ ​ Call the Contact Center to initiate your return and to identify the correct return shipping address and method.​ Package the item(s) to be returned in the original Dyson packaging.​ Send your returned item(s) shipping prepaid to Dyson within 30 days of purchase for a full refund.

Unauthorized or COD returns will not be accepted.

Please allow 4-8 weeks for return processing.

Products returned to Dyson will receive a full refund and Dyson will pay for the return shipping.

Refurbished machines are considered final sale and are not eligible for returns, only war

Scripts, styles, navigation, header & footer stripped before extraction.

Content Quality

Content Structure

15/20

AI engines prefer clear heading hierarchies and substantial content.

H1 Tags
2
Target: >= 1
H2 Tags
11
Target: >= 3
Word Count
1703
Target: >= 800
Hierarchy
Incorrect
Target: H1 before H2
Fix: Ensure your H1 tag appears before any H2 tags in the HTML.

AI Readability

5/10

How easily AI can parse and extract clean answers from your content.

Content Ratio
17%
Target: >40%
Fix: Reduce inline CSS/JS or add more text to improve text-to-HTML ratio.
Page Size
327 KB
Target: <1MB
Words (no JS)
1703
Extractable words

Filler Phrases & Links

AI engines are trained to ignore generic marketing language.

CleanNone detected — your content reads naturally.
Internal Links
236
Pages linked within your site
External Links
4
Outbound citations
Filler Phrases
0
Detected in body text
Crawlability

AI Bot Access

20/20

Blocked bots can't index or cite your content.

GPTBot· ChatGPT
Allowed
ClaudeBot· Claude
Allowed
PerplexityBot· Perplexity
Allowed
Google-Extended· Gemini
Allowed
CCBot· Common Crawl
Allowed

Schema & Structured Data

9/15

JSON-LD schema markup helps AI engines understand who you are.

OrganizationFound
WebSiteFound
ArticleMissing
Fix: Add Article JSON-LD markup in your page's <head> section.
FAQPageMissing
Fix: Add FAQPage JSON-LD markup in your page's <head> section.
BreadcrumbListMissing
Fix: Add BreadcrumbList JSON-LD markup in your page's <head> section.
Sitemap
Missing
No sitemap.xml detected
0/5 pts
Fix: Create a sitemap.xml at your domain root and submit it to search engines.
Image Alt Text
67%
24 of 36 images have alt text
3/5 pts
Fix: Add descriptive alt attributes to all images for AI accessibility.
Technical SEO

Meta & Technical

9/15

Core technical signals that affect how AI engines index and trust your site.

Title
74 chars (30-70)Fail
Fix: Write a title tag between 30-70 characters with primary keywords.
Meta Description
174 chars (50-160)Fail
Fix: Add a meta description of 50-160 characters summarizing the page.
Open Graph Tags
PresentPass
Canonical URL
PresentPass
HTTPS
SecurePass

Content Freshness

0/10

AI engines prefer recently updated content.

Schema dateModified
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Copyright year
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
Last-Modified header
Not foundStale
Fix: Update your page content and set a recent last-modified HTTP header.
AI Intelligence

AI Content Analysis

Questions AI engines can answer from your content, and content opportunities.

Questions Answered
What products does Dyson offer?
What is the warranty policy for Dyson products?
How can I return a Dyson product?
What are the shipping options for Dyson orders?
How does the price match promise work?
Content Opportunities
What are the benefits of using Dyson products?
How do I choose the right vacuum for my home?
What are the differences between Dyson vacuum models?
How can I maintain my Dyson appliances?
What are the latest innovations in Dyson technology?
5 answered / 5 opportunities
Simulated AI Citation

What an AI engine would extract and cite from this page.

Shop at Dyson.com for free shipping and warranty on various home appliances.
Top Prompts for Your Brand

Questions real users are typing into AI assistants about your type of product or service.

1
What are the best vacuum cleaners for pet hair?
2
How do I clean my vacuum filter?
3
What features should I look for in a hair dryer?
4
Are there any discounts available for home appliances?
5
How do I register my Dyson product for warranty?
AI Revenue Potential
AI Visibility
70%Moderate
How likely AI engines are to find, understand, and cite your content.
Heading Structure
79%
Clean H1→H2→H3 nesting helps AI parse your page
Structured Data
57%
Schema markup tells AI what your content IS
Content Authority
75%
Depth, external links, and content quality signals
Answer Readiness
50%Moderate
Can AI engines easily extract and quote answers from your page?
FAQ schema markup
3+ subheadings (H2)
Open Graph tags
Meta description
Competitive Landscape

Who AI Recommends Instead

When someone asks ChatGPT for your category, these brands appear.

#1 Competitor ACited
#2 Competitor BCited
#3 Competitor CCited
#4 Competitor DCited
#5 Competitor ECited

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